Services
Outdated website design? Let’s fix it.
Thoughtful designs that communicate your brand and build trust.
Trust converts customers.
A website that is outdated, unclear, cluttered or just not aligned with your brand undermines trust and scares away your potential customers. If your visitors don’t trust you, they won’t buy from you.
Sound familiar?
You started with a DIY website but it’s no longer cutting it.
Your business has grown but your website still reflects the old version of your business.
Potential customers are visiting, but they’re not converting.
But you’re just. So. Busy.
My motto? Keep it simple. For me that means one client at a time. It means systems. For you it means you have my undivided attention for the time we work together. It means a streamlined experience and a website that you can easily maintain after we’re done.
The highlights.
Done in 2 weeks.
Free up some mental space and finally get this off your to-do list.
Fully custom.
A fully custom website that aligns with your brand. No generic templates here.
Designed to convert.
Strategically designed to engage your audience.
My only client.
For the time we work together, you have my undivided attention.
Easy to maintain.
Squarespace is low maintenance, secure and easy to edit.
Unlimited reviews.
Quickly and easily request as many changes to your website design as you want within the review period.
“…exceeded my expectations.”
“Before working with Jen, I struggled to make my website user-friendly and had no idea how to create something intuitive and engaging. She made the entire process stress-free, effortlessly transforming my vague ideas into a beautiful, professional website that truly exceeded my expectations.”
Kirsten Ocampo
Director & Choreographer
Website Redesign Package.
A custom redesign of your existing website including an ecommerce store and blog or portfolio.
Right for you?
Who it’s for
If you use your website to generate leads, take bookings, and/or offer a small catalogue of digital or physical products, then this is for you!
Service based businesses
Single-product stores
Stores that sell just one type of product
Boutique stores
Stores with a small curated collection of products
WHO IT’S NOT FOR
This is not for you if you have a large and varied product catalogue, or you have complex shipping or tax requirements.
What’s included.
Custom web design
Full custom multi-page layout and design on Squarespace including custom CSS where required.
Main pages
Includes up to 4 main pages (such as home, services, about, contact). Extra pages can be purchased as add-ons.
Brand glow up
A mini update of your existing logo, typography and colour palette to make sure your brand is looking its best and is up to the standard of your new website.
Blog / Portfolio
Includes an optional blog OR portfolio. If you choose to include a blog or portfolio, then this includes set-up of your new blog/portfolio and loading up to 3 of your blog posts or projects (plus I’ll show you how to add more yourself).
*Excludes migration of existing blog from other platforms. Migration can be purchased as an add-on.
Bookings
Integration of your scheduler or booking calendar so you can take bookings online.
Shop
Includes setup of your online store for physical and/or digital products. Includes loading of up to 3 of your products (plus I’ll show you how to add more yourself).
Unlimited revisions
As many revisions as you need within the revision period. Plus an easy system to review your website and submit your comments and requests without getting bogged down in emails. This ensures none of your requests get missed and avoids confusion.
Self-edit
Squarespace is super easy to use and allows you to edit and update your website after the project is finished.
Responsive
Designed for use on both desktop and mobile.
Custom 404
Custom 404 “page not found” page so you don’t lose visitors who hit a dead end.
Legal pages
Any legal pages (such as Privacy Policy, Terms & Conditions, Terms of Use etc) using your provided content.
Newsletter integration
Integration of 1 signup form for your newsletter, plus 1 lead magnet or discount offer. The same forms can be repeated on multiple pages.
Basic SEO
Basic on-page SEO to help your visitors find you. This includes making sure you are using keyword phrases in your content, meta descriptions, and image optimisation. Excludes advanced SEO & keyword research (I recommend engaging an SEO professional for this!).
Analytics
Use Squarespace’s simple built-in analytics, or optionally I can help you connect your Google Analytics account for more detailed data.
Strategy session
1 hour video call to ensure we’re on the same page from the outset.
Support
2 weeks of email support from me after launch, plus customised training videos that show you how to use your exact website. Squarespace also has a large community of experienced users and educators who create video content that you can refer to.
Available add-ons.
Please note that add-ons may extend the build time of your new website.
Extra pages
200 USD per page
(localised rate of 200NZD +GST available for NZ based businesses)
Includes landing pages, sales pages, extra service pages and any other pages you would like added.
A maximum of 10 sections per page; exceeding this limit will require an additional page.
Blog migration
500 USD
(localised rate of 500NZD +GST available for NZ based businesses)
Migration of your existing blog content from WordPress, Tumblr or Blogger. Includes formatting of up to 3 migrated blog posts, plus a customised video showing you have to format more yourself.
Custom add-ons
Need something extra that’s not listed here? Send me an email (jen@linneydesigns.com) or use the contact form and I’ll let you know if it’s a service I can provide. If I can’t do it personally, chances are I can recommend someone who can.
What you provide.
Your copy
You supply all written content for your website. I use the existing copy on your website, plus what you fill out in the client questionnaire and restructure it all in a strategic way, rewriting bits here and there if necessary. If you would like all new copy, you can either update this on your existing website before the project start date, or add it to the questionnaire. I can also refer you to a professional copywriter if you prefer this option.
Your images
You supply all photography for your website. Ideally these would be professional quality shots by a photographer, or high-quality well-composed shots you’ve taken yourself. If you don’t have either of those, then paid stock photos are also an option. I recommend avoiding free stock photos
Your logo and graphics
You supply your logo, colour palette, and any other brand assets you have. If you have DIY’d your branding or it’s a bit outdated then I will give it a subtle glow-up to make sure it looks as good as your new website. This is not normally necessary if you have had professional branding done relatively recently.
Your subscription fees
Domain fees
Squarespace Business Plan subscription
Plugins or services such as schedulers, booking systems or email marketing platforms.
Font licenses for any custom fonts you need.
You pay these directly to the service provider.
Investment.
3000 USD
Localised rate available for New Zealand based businesses: 3000 NZD + GST
“A massive thank you…”
"A massive thank you for all your time and effort on my redesign. You didn’t just build a website, you dissected the original. I can only imagine how difficult that was!"
Natalie P.
Hair Stylist & Entrepreneur
Professional results.
“…really easy.”
“Communication with Jen was really easy. She welcomed my thoughts and ideas, and I trust her guidance and experience. Together you will develop something amazing!”
Lorna Borrett
Spiritus Dance Company & Leaping Lizards School of Dance
Spots are limited.
I work with just one client at a time. Book a call now to ensure you don’t miss out on your preferred date.
Frequently asked questions.
Working with me
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I work with solopreneurs, entrepreneurs, small business owners, freelancers, contractors and service providers. The important part is that there are just 1 or 2 decision-makers in the business, and 1 of those decision-makers must be my sole point of contact for the project. This helps ensure clear communication and keeps us progressing steadily through the project.
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I usually work with soloprenuers who have been in business for a few years and are ready to invest in levelling up their website. However, since I create each custom website from scratch, I can also do brand new custom websites for the same package price as redesigns. Please book a call or contact me with any questions.
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The design and build process takes 2 weeks (10 business days). When we pick a start date we take into account how much time you think you will need to get any required resources together. This includes your brand assets and strategy, new website copy, and images. You may like to work with a brand or graphic designer and/or a photographer to refresh your brand assets and images, and this should be completed before the start date of the design process. My system walks you through making sure you have all the right bits and pieces. All resources need to be provided before the start date of the design period. During the design period you will be prompted at various stages to provide feedback and request changes.
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I am a solopreneur too and currently carry out all tasks myself.
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I live in New Zealand and serve English-speaking clients worldwide.
Design Dates
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We will talk this through together on our call, but remember that although it can be tempting to book the next available date (because you want it done ASAP!), keep in mind that you will need to gather all the resources for your new website including brand assets (like logos), new copy and images, before the start date.
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This changes quickly so please book a call or contact me.
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Possibly! The design process takes 2 weeks (10 business days). Whether I can meet your preferred deadline depends on what dates are already booked and how long you need to gather your resources. Book a call to discuss your project, or contact me to ask specifically about available dates.
Squarespace
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I choose Squarespace for my clients’ websites ultimately because it is easy for them to use and maintain after the project is done. It’s not really suitable for large or complex stores though, especially if you have complex shipping, discounting or tax requirements.
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That's great! You'll already be familiar with how to maintain a site in Squarespace, however in most cases I won't make changes directly to your existing website. Instead I will design a new website from scratch. This ensures that everything is built to best-practice and is fully responsive on mobile. Depending on what you want out of your redesign, it could end up looking similar to, or completely different from, your current website. It also means that there won't be any disruptions to your current website while we build the new one.
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Please see the Squarespace website for current subscription prices. To work with me you must commit to their Business/Core Plan or higher, but you won’t pay for this until we make your website live. You can opt for a monthly or annual plan, however the annual plan is significantly cheaper. Also, because I’m a Squarespace Circle Gold Partner, when you work with me you receive a 20% discount on your first yearly subscription. You pay your Squarespace subscription directly to Squarespace.
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I specialise in Squarespace websites, so even if you are currently using a different website platform, I would move you to Squarespace as part of the redesign process. If you would prefer to stay with your existing platform, please engage a designer who specialises in that platform.
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I insist that you do! Your SEO is largely tied to your domain so it’s important to keep that consistent. If you like, you can add additional domains that lead back to your main domain.
booking
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A 20% non-refundable deposit secures your design date, with the next 30% due before the start date of the project, and the remaining 50% due at the end of the project before the transfer of ownership.
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For clients paying in USD, I offer credit card or ACH payment options.
New Zealand based clients paying in NZD can pay by credit card or bank deposit.
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We get excited! Then I will request some information about your business. All you need to do is work through the questions. I’ll lead you through the process of clarifying your message and gathering any new resources like brand assets, new copy and images. You’ll need to finish this before your design start date rolls around.
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Yay! Book a call with me and we can talk through the details.
Your question not answered here?
Get it done.
Finally get this checked off your to-do list.
Not ready for a full redesign?
Freebie
5-minute website review.
Wondering how you can improve your homepage?
Every Thursday I record free 5-minute video reviews with quick insights on what’s working, what’s not and how to improve your homepage.
Whether you’re…
just not ready to let go of your DIY site just yet
you want an idea of your site’s redesign potential, or
you just want a good laugh at me talking really fast to fit as many tips as possible into 5 minutes…
…give it a go, it’s free!
Apply now and I'll send you a personalised video with expert feedback to help you attract more customers and grow your business.
Free guide
Is business not quite as good as it should be?
5 signs your website is the problem.
How to know if your website is holding you back.
Discover the 5 most common problems with small business websites, that ultimately cost you in bookings, sales and yes… income!