Website Redesigns
Worldwide from NZ.
I help small businesses align their website with their business goals and brand (mostly from my home office).
Mt Cook
Venice Beach
Your business is thriving, but...
…your website doesn’t feel like it reflects the success you’ve built. I’m here to change that. I help solopreneurs like you create a website that feels like home for your business.
Working with me.
Keeping it simple.
A simple streamlined process helps minimise your stress and overwhelm during the project.
Custom design.
No templates here. All my designs are fully custom to work with your business brand and goals.
You’re my priority.
I work with one client at a time, ensuring my undivided attention is on your project.
My Story
Hi, I’m Jen.
I help growing businesses turn their outdated or DIY websites into something they’re proud to share — beautiful, functional, and easy to manage. I know firsthand how overwhelming it can feel to juggle everything in a small business, and your website shouldn’t be another source of stress.
How I got here.
I’ve been designing and building websites in one way or another for years. Before focusing on web design full-time, I ran multiple businesses — teaching sewing classes, managing an online store, and navigating all the challenges that come with being self-employed. I always loved the web design part of things, but it took me a while to realise that was where I wanted to focus.
Now, I get to work with business owners who have outgrown their first DIY website and need something more polished, professional, and aligned with where they’re headed.
Working with me.
I keep things simple and straightforward, minimising the design and tech jargon as much as possible. I work with one client at a time, so you get my full attention, and I guide you through the process so you always know what’s next. The end result? A website that looks great, works seamlessly, and is easy for you to manage moving forward.
If your website isn’t quite keeping up with your business, let’s chat — book a call.
Qualifications & Experience
20 years of design & small business.
My work has always centred around design and small business. Over the years, I’ve built, grown, and supported small businesses — giving me firsthand insight into what works (and what doesn’t) when it comes to branding, marketing, and websites.
Academic background.
Master’s degree in Design from Massey University, New Zealand
Additional training in entrepreneurship, sales, and web design best practices
Web design & ecommerce expertise.
Squarespace Circle Gold Partner
Specialised in redesigning and optimising small business websites
Built and improved ecommerce websites with a focus on user experience and business goals
Small business & marketing experience.
Started, scaled, and coached multiple small businesses
Developed brand strategies, marketing plans, and ecommerce websites
Understands the unique challenges of solopreneurs — because I am one!
Other design experience.
While web design is my main focus, I’ve also worked in branding, graphic design, and instructional design — giving me a well-rounded approach to visual communication.
Who I serve
My typical clients are…
Solopreneurs or small business owners who:
Have been in business for a few years and are seeing success.
Know their DIY website isn’t keeping up with their goals.
Feel overwhelmed by the idea of redesigning their site but want something they can be proud of.
If this sounds like you, I’m here to help! Book a call and let’s talk about levelling up your website.
How I Help
Website Redesign Package.
I’ll ensure your website is polished, professional, and easy to manage.
A fully custom multi-page website design on Squarespace.
A blog to share your expertise and connect with your audience.
An ecommerce store to sell your physical and/or digital products.
$3000 USD
Localised rate available for New Zealand based businesses: 3000 NZD + GST
Ready to level up your website?
Let’s chat about your vision and how we can bring it to life.
Not ready for a full redesign?
Freebie
5-minute website review.
Wondering how you can improve your homepage?
Every Thursday I record free 5-minute video reviews with quick insights on what’s working, what’s not and how to improve your homepage.
Whether you’re…
just not ready to let go of your DIY site just yet
you want an idea of your site’s redesign potential, or
you just want a good laugh at me talking really fast to fit as many tips as possible into 5 minutes…
…give it a go, it’s free!
Apply now and I'll send you a personalised video with expert feedback to help you attract more customers and grow your business.
Free guide
Is business not quite as good as it should be?
5 signs your website is the problem.
How to know if your website is holding you back.
Discover the 5 most common problems with small business websites, that ultimately cost you in bookings, sales and yes… income!